How do you survive and thrive in ‘the age of the customer’? The answer is by giving them exactly what they want—meaningful, personalized, multi-channel interactions.
However, we both know that requires some investment, and when investment is difficult to secure, you need to know it’s worthwhile.
With that in mind, take a look at this Forrester report, a February 2017 commissioned study conducted by Forrester Consulting on behalf of Oracle, which looks at why enterprises like yours are adopting customer service software to improve customer experiences, gain market share, and support the top line.
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