Connect Customer Experience (CX) to Digital Experience (DX)

View this message in a Web browser Connect Customer Experience (CX) to Digital Experience (DX) 6 December 2017 2.30 p.m.  AEDT 11.30 a.m. SGT 09.00 a.m. IST Register Now [Webinar] Oracle invites you to a conversation with Forrester on delivering exceptional Customer Experience Dear ‌Thomas, Join us for this webinar to learn about to learn about driving business transformation with digital customer experiences.   Customers demand consistent and contextual experiences, yet digital experience strategies, teams, and technologies often reinforce silos across a customer's journey.  Often, businesses hire digital transformation leaders and teams who find themselves unable to easily answer some key questions like: How do we quantify the value of CX? How can we compare our brand to others? And ultimately, what should you do accordingly? Adapting to a customer-led market isn’t simply a tagline; digital pressure on business is real and multifaceted, requiring hard work and change to strategy, talent and tools. Join us for this conversation with Forrester’s senior analyst, Mark Grannan sharing insights and frameworks to rally your organisation around the customer and put you on a course to success.   You will learn: - Forrester's customer experience index methodology (Forrester CXi) - Where and how to tie that to brand health and business health (e.g. revenue) - Technology strategies that individual organisations can take,based on their vulnerability to digital disruption,to improve (digital) customer experience. Join us and learn how leading businesses are creating #SmarterCX strategies to deliver exceptional, connected and seamless experiences. Register Now Featured Speakers Mark Grannan Senior Analyst Forrester Research, USA Biography: Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance. Wendy Hogan CX & Marketing Strategy Director Oracle APAC Biography: Wendy Hogan is CX & Marketing Strategy Director for APAC Customer Experience at Oracle Corporation. With almost twenty years of business leadership experience, Wendy applies her knowledge from driving transformation projects, adapting to disruption and change management to educate and guide businesses on how to become data-driven and customer-centric.  Based in Singapore since 2010, Wendy was previously VP & MD APAC for CBS Interactive and is an active industry proponent, non-executive director and start-up mentor. This is part of a thought leadership webinar series hosted by Oracle on cultivating the community's knowledge and experience through sharing sessions with analysts and peers. Featured Guest YOU MIGHT ALSO BE INTERESTED IN: Research: US 2017 Customer Experience Index Forrester CX Research  Micro site : Smarter CX #SmarterCX resources presented by Oracle Back to top Stay Connected #SmarterCX

Terms of Use and Privacy | Subscriptions | Un‌subscribe | Contact Us Copyright © 2017, Oracle and/or its affiliates. All rights reserved. Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States