Redesign the Customer Journey, Not the Touch Points

Diposting oleh thomas

di 11.51

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Redesign the Customer Journey, Not the Touch Points.

Smarter customer experience starts here ...

Customers today don’t want to wait to engage with your brand, they don’t want conflicting messages across multiple departments and non-personalised marketing.

The dilemma companies face is the need to address the chasm between these customer expectations and what the business wants (which is typically revenue growth, cost reduction, and avoiding disruption).

The world of customer service is shifting and shifting quickly. You need to make that experience feel seamless and personalized. Is it possible and what are your options?

Learn about the trends and business challenges.
Ideas on how to differentiate your services against your competitions.
How to get started in simple ways, within weeks.

Featured Speaker

Chris Seah

Oracle's Regional Sales Consulting Director

LinkedIn

Chris has been working in the domain of Customer Experience starting from 2000 during the nascent days of CRM (as it was known back then) and with clients in industries across financial services, consumer goods, telecommunications, life sciences and public sector.

From strategy, change management, architecture to project management, Chris worked with both business and technology stakeholders to ensure that businesses realize the benefits of their investments in CX solutions (encompassing sales, service, marketing, commerce and social).